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Millennials with Kids: Marketing to This Powerful

While citizens were bemoaning their alleged laziness and self-absorption, the Millennial generation quietly spent my childhood years. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are entering their prime consumer years, having children of their very own, and shifting priorities as they move solidly up.Millennials with Kids changes the way you look at this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building around the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:Enlist Millennial parents as co-creators of brands and merchandise . Promote purpose beyond the bottom line . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that talk to Millennials . And much more. Source: Ebook-free-dl.com